Ms. R. L. H. Yeo
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Name:        

Rachel Louisa Huey-Li Yeo

E-mail: Rachel.yeo@ic.ac.uk
URL: www.ee.ic.ac/eee2proj/rly99
Responsibilities:  Proof Reader, Analysis of Yahoo,  Project Editor, Treasurer

Proof Reader

This project was split up into different tasks for the individual group members. Firstly, we all discussed and finalised on a list of dotcom companies that we thought could act as good examples to explain and prove the points of the aim of the project. I was also appointed the Proof Reader, as I am the only one in my group whose native language is English.

 

Analysis of Yahoo

I suggested and chose www.yahoo.com to do research and use it as my case study. I chose it for a number of reasons, but mainly because it is one of the strongest surviving dotcom companies, apart from being one of the most popular. As I use Yahoo a great deal in personally, I am familiar with the site and the links.

I obtained a large amount of information from their website, where the annual reports, financial report, editorial reports etc, can be found. All these are free to view and I requested for a printed copy of the most recent annual report as well. I was posted the annual report for free as the company was willing to do so. The annual report came with some stickers and a book of postcards. I was impressed that Yahoo was so concerned about interested customers.

I also obtained information from other websites, some found by using the Yahoo search function, and these sites are listed below:

www.ft.com

www.merchantpartners.com

www.moneyworld.com

www.forbes.com

Research had to be done continuously to obtain new information about the market and the performance of dotcom companies in general, so that the final conclusion could be drawn. Extractions from discussions and interviews were used as well, as quotes to justify statements and analyses that I concluded.

 

Project Editor

Another task that I was assigned later in the year was that of Editor. This task involved making corrections to spelling, grammar and to the structure of the contents. It was a truly challenging task and was time consuming. Nevertheless, the job had to be done and done well. Everyone compiled the entire project and we all went through it all together and made amendments as we went along. I performed the compilation of the project and laid out the sections according to the group’s confirmed specifications. 

Treasurer

Finally, another task was Group Treasurer. This task involved purchasing the necessary materials and keeping the receipts to put together the report.


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